Why A Responsive Website Boosts Your Company Image

March 06, 2015

Responsive web design

What type of device are your visitors using to get to your site? Is it a laptop, a smart phone or perhaps a desktop computer? And are they searching for you on Google? Well, you never know. A responsive website design is one that adapts to the user’s device. It offers every user the best online experience by making sure the site is well presented on their chosen device. Investing in a responsive design is very important for your business in 2015. It adds value to your brand in the following ways.

Boosts corporate image

With a responsive design, you get to present website elements in a very neat manner and this displays your attention to detail. Customers will have an opinion of your business by simply looking at your site. A poorly designed site may reflect a poor service on your part. No matter how well written your content is, you can’t convince a customer who is put off by a poorly designed site that is not responsive.

Google & Search Engine Optimization

You need SEO in order to enhance your brand visibility and one of the ways to make it easier for you to do this is by investing in a responsive design. Responsive websites are very easy to rank because you will not be handling two sites for mobile and desktop versions. You just optimize a single site that will rank well regardless of the device being used by a web visitor. In fact starting April 21st, 2015 Google will be ranking websites that are mobile-friendly higher on the SEO search algorithms. What this will do is make it easier for users on mobile devices to find websites that are designed mobile-friendly. Since the majority of Internet users are using mobile devices to surf the web, this change makes a great deal of sense and will lead to less frustration while searching online. Google actually favors sites that have a responsive design.

Provide every visitor a customized experience

People who visit your website do so using different screen sizes. It would be very unfortunate for you to offer a single design and expect them to have a similar online experience. A responsive design ensures that every customer is able to get the most of your site regardless of the device they are using to access it. Providing a less stressful and very enjoyable experience to users will increase the number of repeat customers and enhance brand authority.

Saves time and money

If you have a single site that can work for all types of devices, you don’t need to spend time and money on managing other sites that are designed for a specific device. You just have one responsive site that you can manage, provide support and update in one place. Even though the design may take a little longer to create, it’s a worthy investment in the long haul.

Get more people to convert

The main aim of a website is to get online visitors to convert. Conversion for you may mean Clicking on a call now button, subscribing to your email, newsletters, buying a product or service. With a responsive web design, you provide users with a better experience so they are likely to stick around and engage with you. But a poorly designed site that doesn’t look neat on some devices will push visitors away. That’s why a responsive design is not a recommendation for every business today but it is a must have.

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