How a Responsive Web Design Benefits Your Internet Marketing

April 16, 2015

Responsive design

In today’s world, smartphones and tablets have increasingly replaced the desktop computer, such that people are more likely to conduct online businesses on their smartphones than while seated at the office computer. Because of this increased usage of mobile devices, it has become necessary for websites to adapt their design such that it is compatible to the devices being used. This is what responsive web design is all about, and it is aimed at ensuring an optimal viewing experience to any viewer regardless of the device being used. On top of the viewing experience, responsive design enhances the SEO, which is an integral part of a company’s digital marketing strategy.

There are several benefits of responsive web design, which every business owner should strive towards.

Great SEO

Responsive web design enables Google to index your website such that it appears at the top no matter the format the customer is surfing from. Google recommends that the configurations used on websites be of a responsive nature, and sticking to these recommendations is a great way of boosting your SEO.

Usability

When a customer is surfing on their mobile device, they are looking for an experience that is smooth and flawless. It does not matter how great your site looks on a desktop, it should also look great and allow for smooth navigation on a mobile device so that mobile users spend more time on your site. Responsive web design allows you to ensure your website looks, feels and works great no matter the device the customer is surfing on.

Easy maintenance

Upon the introduction of mobile devices, many companies had a hard time designing multiple websites to suit each of these new devices. With responsive web design, all you need is one website that will be adapted to the format it is being viewed on. This means that you only have one website to worry about thus ensuring maintenance and updating of the website is so much easier.

Competitive edge

If you wish to have an edge over your competitors, having a responsive web design is the way to go. It is important to be able to reach customers across all platforms, because the only way you can properly reach the target market is if there exist no barriers as far as accessing your site is concerned. Many small business do not have this figured out yet, and if you do, you are so many steps ahead of the competition.

In the world of online business, loyalty does not count. Your customers will stick with you only if you are providing them with what they need. One of the things customers need is a smooth surfing experience that does not leave them frustrated. The second a customer accesses your site and realizes it is not compatible with their device, they will be on their way out and you can forget about them coming back. If you wish to have more traffic coming your way, and your clients remaining with you, a responsive web design is an investment you should be willing to make.

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