If you are planning to create a mobile version of your website, it might be a smart design decision to go for minimalism. Many people cringe at the idea of a minimalist design, assuming that it would make their site look bland and boring. Minimalism is also misinterpreted as merely black text on a white background, without much graphics. Nothing can be farther from the truth than this assumption. Minimalism does not equate to something that is uninteresting or dull. On the contrary, it involves presenting elements in their primary purpose, without the involvement of unnecessary frills and trappings. In fact, if the recent trend is anything to go by, it is all set to become the order of the day.
Experts predict that minimalism will rule the roost in years to come and deservedly so. It has many things going for it, starting with its innate simplicity and uncomplicated design, which work perfectly in the present milieu where people access the net anywhere anytime from their smartphones.
The main philosophy behind minimalism is very simple – stripping a subject down to its most essential elements in order to maximize point of view and ensure emotional and visual clarity. It is bound to find favor with mobile web users because such layouts load faster, are simpler for the eye to scan, and render with more smoothness and better reactivity on a vast range of displays. Let us have a look at some of the other benefits of minimalistic design with regard to mobile websites:
● Since mobile devices, particularly smartphones, are meant to enable users to consume information wherever and whenever they want, they can get really annoyed if they have to trudge through pages of useless junk before they can get what they are looking for. A minimalist design eliminates any irrelevant clutter that can potentially confuse or distract a user. It decreases the possibility of a user abandoning a page owing to excessive visual content or too much searching.
● Minimalism helps in keeping a brand consistent. It is necessary for a brand to stay uniform if it wants to be taken seriously and remembered for good. By eliminating clutter and removing all that is extraneous or disorienting, a core brand stands out and stays stable and steady in a perpetually flexible digital environment.
Mobile devices come with smaller screens, smaller bandwidths and usually slower data Internet connections.All these limitations can be easily overcome by a minimalist design.
As stated earlier, minimalism is here to stay. 2013 will see more of bold colors, tall footers, sharp edges and subtle and rich gradients. The trend of skeuomorphism (lighting effects and illusionary textures) has already started dying out with the emergence of a cleaner metro look. All these will naturally see an increase in adaptive and responsive sites. Separate sites for the mobile platform are likely to become more and more outdated, and designers will possibly adopt the convenient mobile-first philosophy.
In other words, less will mean more in future. Users can no longer be bombarded with unnecessary elements. Instead, what will work are cleaner sites with fewer graphics and increased focus on core content. So you should design for simplicity and usability in mobile website designs and you can expect favorable results for your online business.